West Ham United are in advanced talks with Preston North End as they look to sell striker Jordan Hugill, according to a report published by Football Insider. 

The 27-year-old was a surprise £10 million signing for the club from Preston in January 2018.

He become former manager David Moyes’ second signing at the London Stadium at a time during which West Ham were struggling to avoid relegation from the top-flight.

Hugill has clearly never been part of the Hammers first-team plans and it does not look like he is a Premier League level player.

During his first six months with the Hammers, he went on to make just three Premier League appearances and failed to find the back of the net.

The West Ham attacker was shipped out on loan to Middlesbrough last season and scored just seven goals from 41 appearances for the Championship outfit.

This is a bad return and West Ham should certainly not include him in their first-team plans unless they are in a desperate emergency situation.

Hugill was a fan favourite during his previous stint with Preston as he went on to score 30 goals from 114 appearances.

Perhaps a return to the club where he played the best football of his career could inspire a resurgence in form.

West Ham will be looking to bolster their squad with new strikers this summer. They have already parted ways with Marko Arnautovic, Lucas Perez and Andy Carroll – with high hopes a new number nine will arrive soon.