Opinion: Time for West Ham to accept offer on table and cut losses

West Ham United striker Jordan Hugill is the subject of a £3 million offer from Championship side Norwich City, according to The Times – and it makes sense for all parties if the London outfit cut their losses and accept the bid.

The former Preston North End forward was signed by the Hammers in January 2018, but the 28-year-old has seem precious little Premier League football in his time at the London Stadium.

Successive West Ham managers have loaned Hugill out to Championship clubs, with the striker spending last season with QPR and doing relatively well in the second tier.

However, it is clear that David Moyes is not going to reintegrate the centre forward into his Hammers first-team squad and as such offloading the attacker and freeing up transfer funds would make sense.

West Ham have the likes of Michail Antonio, Jarrod Bowen and Sebastien Haller ahead of Hugill in the senior pecking order and as such the 28-year-old will only end up being loaned out again should he not be sold this summer.

While an offer of £3 million is less than the Hammers paid for Hugill, cutting their losses now and regaining part of that fee makes sense for all parties involved.