Olympic Stadium to be re-named the Ann Summers?

I'm sure this is absolute nonsense but it did get me thinking about the joy jourmalists will have if a story about re-naming the Olympic Stadium the Ann Summers has any semblance of truth to it…

'The Ann Summers is buzzing'

'Can feel good vibrations all through the Ann Summers'

Hmmm, anyone got any better ones (without being too rude!) ?