West Ham United fans will be delighted to hear the news from the Guardian that a potential American consortium is trying to buy the club. 

The report suggests the Hammers hierarchy, with David Sullivan in the ascendancy, have rejected a £350 million offer from an unnamed group of investors – but that the suitor is committed and is preparing an increased bid. 

The one downside is the reported fact that Sullivan and the West Ham hierarchy do not want to sell the club at this stage. 

Fans will unilaterally agree that things have been relatively dire for the Hammers over the last few years, with plenty of false dawns and disappointments. 

The move from Upton Park to the London Stadium may have made financial sense but it has torn the soul out of the West Ham side and left plenty of fans disillusioned. 

Add to this the abject showings on the pitch in recent times and the lack of anything representing progress for the Hammers, and things have reached a crescendo. 

The need for investment in the West Ham squad is painstakingly clear, with David Moyes trying to stay diplomatic in his call for new defenders in particular. 

It’s time for action otherwise the club’s Premier League status could be in real danger, especially after last season’s near miss. 

Sullivan and the West Ham board need to put their money where their mouth is – especially after the promise of reinvestment following the ridiculous sale of Grady Diangana – or hand over the club ownership to someone else who will.